Anchored in emotional resonance, the collection draws from utilitarian and protective elements, merging them with soft, flowing fabrics that speak to the complexity of feminine strength. By refusing to confine itself within traditional gender expressions, SRVC champions a woman who is unapologetically both strong and vulnerable, urging her to embrace every facet of her identity. Preview the lookbook below.
Acne Studios becomes their own sightseer, using each look to sample different styles and moods — show-all cheeky thigh highs and lettered short-shorts walk the same runway as mysterious sweeping leather trenches and skirts. Futuristic pink iridescent fabrics with heroic shoulder pads share space with patchwork-style graphic pants that call on the moment that punk was first introduced to the runway. Even the classic blue jean undergoes its own Acne-style transformation, with textures that mimic armored motor cross trousers. But, despite the variety in each of the looks, dynamic graphics are a common denominator throughout all the pieces. In collaboration with Swedish ceramist and glass artist Per B. Sundberg, brightly colored graphics adorned with rhinestones mimic everything from stained-glass, to Venitian stars, Italian marble, and doodles on postcards. And with fabrics with crinkled textures, the pieces feel as if they’ve already been with you for a summer on the road.
Congrats on your new London office. How’s the move been?
Thank you, I actually moved a year and a half ago but moving here made so much sense [for the brand]. London’s been quite a natural home for Paris Georgia. It’s given us the mobility to hop on a train with the collection and do sales, and of course work with some incredible creatives to produce some really beautiful imagery.
Speaking of imagery, your new campaign is gorgeous.
That’s so sweet—yeah, we’re really happy with it. We shot it in Paris with Vitali [Gelwich].
So why a footwear line?
Shoes are such a key item in a look, you know? So for us, it’s all about completing the Paris Georgia look.
What advice would you give someone early in their career?
Do what you love in life. If you have the luxury of doing that — because it is a luxury — it’s just so important. When you do what you love, things just naturally flow. I mean, Paris and I, we started Paris Georgia on a whim.
What kind of a whim?
Well, we actually started a vintage store first. We did Paris Georgia on the side with super minimal women’s wear pieces meant to be paired with vintage finds. From there, things just grew and people gravitated toward it until we were picked up by MNZ the showroom — which was such an incredible opportunity for us.
Who inspires you?
Paris and I were raised by the most incredible, strong mothers who both founded and operated their own businesses, which was quite rare at the time. We admired and looked up to them and I think from that, you know, we’ve built this community of strong women. So yeah, definitely our mothers.
Paris Georgia in three words.
Power, strength, and independence.
One wardrobe staple you can’t live without.
At the moment, our Herb trousers which are basically elevated cargo pants. They’ve got that day-to-night vibe where you can wear it with sneakers to make it casual or a wedge for a more elevated look.
Paris Georgia as a shoe.
The Dune Wedge in oxblood. I love the burgundy color with the hardware elements. It’s a sculptural shoe with a padded sole so you can wear it all day. It’s kind’ve like a Paris Georgia dress but in a shoe.
