Collina Strada Gets STRONGER: FW 2024
After the show, office went backstage to speak to Hillary Taymour about her A/W 2024 collection. Read our conversation below.
Hi Hillary! Congratulations on such a beautiful show.
Thank you, thank you.
What were you the most excited for people to see from this collection?
The feminine strength that we can all have. Pushing the chaos of navigating this world and being able to push through, with this strong sense of the feminine.
Last season, you were meditating on this feeling of, “everything is burning.” This season there seems to have been little bit of a shift emotionally to focus on strength—
It’s still like, how can we get through it? Like, fuck this. We gotta do something. [Laughs] We gotta get it together.
On a personal level, when do you feel the strongest? What has been giving you this feeling of strength over the last six months?
Honestly, I feel strong when I'm surrounded by my team and we all are working together and I'm like, “wow.” Like last night, we're all up at three in the morning going, going, going. I started crying. I was like, “This is so beautiful that we're all just in perfect sync and harmony and pushing through together.”
I love that.
I love my team!
Last season you incorporated the use of AI in a very unorthodox way to design a collection. Moving into this season, was there any lingering influence from having mixed up the process in that way?
We worked with stable diffusion to create that video [hanging above the runway]. I was like, this block is chaotic, people's interpretation was chaotic. So I just wanted to create the most chaotic thing possible for your viewing pleasure.
And I did enjoy viewing it!
Thank you, I’m glad. I think it’s still playing, you can watch it as you walk out.
Where did the concept for “stronger” come from? Was there a specific moment for you?
It came from women dressing women. Women dressing women.
It’s been about 15 years now since you started Collina in college—
Way to age me!
I’m sorry! But, I mean, you know, in that time, a lot of growth and maturing happens. How do you feel like the Collina woman has evolved or matured over the years since you started?
I feel like it just gets more and more confident. And like, I get more and more like myself. I don't get scared to go that extra way. I don't need to play favorites, I don’t need to play the game, I can just be myself.
Thank you so much for taking the time to speak with me.
Thank you!