Daemon Concept

April 07, 2026

Where devotion meets the reality of now, Daemon Concept’s Paris presentation captures a charged moment. Where Paris community, Japanese technology, and the Ukrainian diaspora meet on the same frequency. Styled in Errolson Hugh’s Acronym and grounded by Rombaut’s sharp, futuristic footwear, the cast feels both intimate and untouchable.

Lit with stark chiaroscuro, the scene nods to Northern Renaissance painting—faces emerging from shadow, bodies held in tension. Otherworldly jewelry with futuristic cross symbols and headwear push it further, soundtracked by Kavari, opening with KYIV by Alina Pash x Apashe.

The performance blurs raw techno culture with faith and intimacy, making both feel alive—worship as something physical, immediate, and constantly shifting.

Presented by @pps.app.official
Photography @leandaheler
Creative Direction @daemon_concept
Creative Producer @erotocomatose
Soundtrack @kavarikavarikavari
DJ @rebeccacarrendina
Producer @jana.varrone
Movement Director @paulinegudet
Key Make Up @hicham_ababsa
Key Hair @hiromi_nishinaka
Samurai Armour @ladysavi_
Styling / Men @erlsn.acr
Garments / Men @acronym.gmbh
Footwear @rombautofficial
Garments Women @15_1_16_1_3
Lights Designer @lorenzo.marcolini
Models @mazzhyk @valeriemevegue @erotocomatose @pure_absence @kubor.kubor @adisxy @meatlesspies @mvbaal @15_1_16_1_3
Scenography / Location @espaceparallele
Partners @heavensake @sokolvodka
BTS @feel_twinkrew @alexandra.mavrofridi @tikkbene

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LOVETT's AW 2025: LA Winter

February 25, 2025

Balancing glamour with rebellion, Carson Lovett fuses history, bohemia, and street culture to create whimsical yet ironically eclectic designs. After a standout debut last July—worn by stars like Charli XCX and Jennie Kim—Lovett has continued to keep us on the edge of our seats. His new AW ‘25 collection, L.A Winter, under his label LOVETT was inspired by the “thrift-centric” essence of all-American fashion, and released earlier this week. Echoing L.A. Winter’s mantra —“A culture preserved is no culture at all”— the collection plays with dissonance, juxtaposing varsity jackets reimagined as skirts and dresses, bandage dresses adorned with playful bows, and sports stripes running from hip to floor. Monogrammed foil clashes with daisy embroideries, peace signs, and irreverent slogans like “BAE,” “LIVE LAUGH LOVETT,” and “I’M NOT GAY, I’M FRENCH.” With its ironic embrace of glamour and out-of-place beauty, LOVETT’s AW ‘25 collection is designed for the city girl who lives multiple lives.

Text By Rea Brayshaw

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Masha Popova FW 25: Do Not Disturb

February 24, 2025

Masha Popova’s Do Not Disturb captures the beauty of clothes in motion—half-buttoned shirts, slipping straps, coats thrown over shoulders. Inspired by hotel rooms, the traces people leave behind, and the stories they tell.

Distressed denim, oversized coats, and soft layers blur the line between dressing and undressing. The colors—faded blues, warm neutrals, deep browns—reflects the elegance of worn hotel interiors.

Shot by Sonny Round and Mila Rowyszyn, the campaign captures bodies in motion, caught mid-step or sinking into furniture. A wardrobe for those who never fully unpack.

See more of the collection below and watch the campaign video here.