Daemon Concept

April 07, 2026

Where devotion meets the reality of now, Daemon Concept’s Paris presentation captures a charged moment. Where Paris community, Japanese technology, and the Ukrainian diaspora meet on the same frequency. Styled in Errolson Hugh’s Acronym and grounded by Rombaut’s sharp, futuristic footwear, the cast feels both intimate and untouchable.

Lit with stark chiaroscuro, the scene nods to Northern Renaissance painting—faces emerging from shadow, bodies held in tension. Otherworldly jewelry with futuristic cross symbols and headwear push it further, soundtracked by Kavari, opening with KYIV by Alina Pash x Apashe.

The performance blurs raw techno culture with faith and intimacy, making both feel alive—worship as something physical, immediate, and constantly shifting.

Presented by @pps.app.official
Photography @leandaheler
Creative Direction @daemon_concept
Creative Producer @erotocomatose
Soundtrack @kavarikavarikavari
DJ @rebeccacarrendina
Producer @jana.varrone
Movement Director @paulinegudet
Key Make Up @hicham_ababsa
Key Hair @hiromi_nishinaka
Samurai Armour @ladysavi_
Styling / Men @erlsn.acr
Garments / Men @acronym.gmbh
Footwear @rombautofficial
Garments Women @15_1_16_1_3
Lights Designer @lorenzo.marcolini
Models @mazzhyk @valeriemevegue @erotocomatose @pure_absence @kubor.kubor @adisxy @meatlesspies @mvbaal @15_1_16_1_3
Scenography / Location @espaceparallele
Partners @heavensake @sokolvodka
BTS @feel_twinkrew @alexandra.mavrofridi @tikkbene

Fashion

Lucila Safdie Unveils SS25: Farewell Princess

January 09, 2025

Dreaming of royalty is oftentimes commonplace for many little girls growing up. To be a princess is a fantasy that is alluring and magical, and something that we’ve all wanted to be. In her fourth collection, London-based designer Lucila Safdie pays homage to just that. Girlhood is magical, it’s sacred, yet something that is ever fleeting. It’s all swirled together with an effervescent nostalgia and longing for sweetness. Farewell Princess is Safdie’s seal of immortalizing that feeling we all try to bottle up.

Drawing inspiration from the duality of womanhood, the trials and tribulations of coming-of-age, the SS25 collection nods to the sweet femininity while juxtaposing a forceful strength. Safdie’s girl knows she’s destined for more and is willing to do what it takes to get there. Looking to the greats such as Grace Kelly, and Marilyn Monroe, Safdie unveils a collection that calls upon all the young starlets who are next in line for the spotlight.

Photography by Alice Neale
Styled and directed by Isabelle Sayer
Text by Cassie Jekanoski
Talent Marley Wendt

Fashion

LOEWE's SS25 Collection

January 09, 2025

LOEWE’s Spring Summer 2025 collection campaign shot by David Sims explores the connectivity between humans and nature.

In the captivating series, the pieces seamlessly disappear into wooded backdrops, lightly floating in the mist surrounded by forest, enveloped with branches, dry leaves, and luscious grass. Photographed en plein air in the countryside of Tavertet in Catalonia the images celebrate a decade of Jonathan Anderson’s creative direction and highlight LOEWE’s enduring bond to the natural world and its Spanish heritage.

Starring Drew Starkey, Taylor Russell, and Wang Yibo, the campaign showcases ethereal floral prints, feathers, earthy leathers, and draped trousers, as each talent engages in a unique dialogue with the elements. The collection explores the intricate relationship between body and landscape, gesture and nature, conveying an almost pagan reverence for the forces of the earth—a hallmark of Anderson’s early work.

Photography By David Sims
Text by Rea Brayshaw

Fashion

Racer and Eamonn Freel Explores Nostalgia and Identity Through Their Newest Campaign

December 24, 2024

Racer and photographer Eamonn Freel present a new project blending humor with cultural identity. The Tallinn-based brand continues to develop its distinctive post-Soviet aesthetic, building on the success of its debut runway show at Men’s Paris Fashion Week last June.

This collaboration explores post-irony and youth culture, inspired by late 2000s and early 2010s trends. Racer’s designs reflect the clothes its founders wished they had as kids, combining past and present. Subtle references to feeling “so close yet so far” add emotional depth, making the collection both personal and relatable.

Directed by Anna Himma and captured by Eamonn Freel, this campaign highlight the brand’s take on identity and history.