As if that wasn’t bold enough, Vans tapped influential NYC locals, New York Nico and Lil Mo Mozzarella, to share the story of Vans’ MTE product and invite locals along the way to try out Vans MTE styles first-hand and to walk away with new winter footwear.
"This is something new for the brand,” Vans Creative Director, Bruno Luglio said. “Vans has a long history of hosting unique events but this time we decided to do something different, because the product is different. Our goal is to illustrate the benefits of MTE in a bigger way, no pun intended – it's a product demo meets product test drive".
Built to replicate near exact details of the Vans’ MTE-3, the Vans van showcase an outsized version of the MTE style, both inside and out. The left-and-right pair vehicles hit the streets in tandem and invited passersby at local stops to check out the interior, outfitted to play up how cozy and comfortable MTE keeps the wearer even on the coldest commutes. In true Vans fashion, each van is finished with the brand’s signature checkerboard for instant recognition.
The latest Vans MTE styles are now available to shop at Vans.
The capsule is inspired by rides that included cannoli haunts and espresso stops across various types of terrain. The capsule intertwines P.A.M's free-spirited aesthetics with MAAP's technical engineering resulting in high-quality-designed 3D thermo fabrics.
PAAM Club Ciclistico Amatoriale includes a skull cap, a skin suit, Team Fit jerseys, thermals, cargo bibs, a lightweight jacket, graphic tees, a hoodie and MTB tee. Essential accessories such as padded socks, bottles, cap, neck and arm warmers and a sticker pack. Friends Shauna Toohey and Misha Hollenbach originally began P.A.M. in 2000 with the attempt to live in a world they created. Today, the Australian brand is known worldwide across various art disciplines.
MAAP was created in 2014 to bring new style, innovation and performance to cycling. With bold patterns and technically-advanced fabrications, MAAP's goal is to help cyclists reach greater heights in their products.
The collection will be available for purchase on Dec. 15 on P.A.M. and MAAP.
Juxtaposing sharp, glassy, sculptural flower-like ornaments with the retro and sporty sneaker, the capsule collection offers something hyper-modern that falls perfectly in the middle of the ven diagram bringing high and low fashion together with fine art — arguably the most stylish spot to be in.
Tétier has a resume that's nothing to scoff at — holding titles of co-founder and creative director of Novembre magazine and creative director at Jean Paul Gaultier — but five years ago, felt inspired to pursue an off-grid project, something that would fufill her outside of the increasily digital aspects of the fashion industry.
That was when she began her namesake brand Tétier Bijoux, designing and hand-crafting jewelry out of repurposed objects and materials, which she has maintained on a small scale as to continue working on each piece herself — though the roster of brands she has worked with as a jewelry designer since has grown, featuring the likes of Charlotte Knowles, Gucci Vault, Dilara Findikohlu and SSENSE.
Of the collaboration, the designer tells office, "I was thrilled to work and test new applications of my jewerelies on an existing object, I always look to expand my scope of work. I enjoyed working by myself, that was the first time in a long time. It was motivating to do this project for an association that is linked to my daughter and to help develop a school that can build a new educational system."
The shoes, in three colorways, will be released in 30 pairs each with unique jewel additions through an auction on drouot.com on Wednesday, December 14th for one day. They will be shipped exclusively by Jogging Maseille.
All proceeds from the crafted pairs will be donated to Ecole Democatique de Paris (EDP), a Parisian collective selected by Tétier, where everyone regardless of age is considered fully soverign over their existance and able to learn independently.
