Daemon Concept

The heart of Raga Malak has always been in Beirut, where the label began development. Due to political and economic unrest, the team relocated to Australia, but despite the geographical move the brand felt that maintaining a Middle Eastern team was "crucial" to establish their message. Thus, they are presenting this season by way of an entirely Lebanese crew, from the photographer to the videographer and models — this campaign is about clothing, and it's about a collective childhood. 

Shot by Viktor Naumovski in Berlin, featuring DJ Venetta, artist Sissura, boxer Lucky Punch alongside Jona and Tanya, the campaign shows off a collection featuring dresses, tops and mini skirts in delicate lace fabrics, balanced out with camo trucker hats, bikinis and corsets. A pink bow, the label’s signature logo, is painted on the face of models, who pose in the white Haifa dress. With stiletto nails, spiked hair and piercing colored contacts, there's a hardcore edge to the overall etherial spirit of this seasons style.