What differentiates this collection from collections in the past?
It has a lot of new styles, we have more knitwear, dresses, shirts, things that Fiorucci are not as well known for but the core of the collection is still there, things like our Angel Tee’s and washed denim jeans still underpin the whole thing and will always be a key part of the brand.
This feels like a new chapter for the Fiorucci brand, what is the inspiration behind this collection?
I wanted to take a trip through Fiorucci’s hedonistic past with a collection inspired by its 1970s beginnings, which can be seen in the archive palm prints and sexier silhouettes reflecting the party spirit of the brand, but all still routed in its connection to the earth.
Fiorucci is an iconic brand, what do you think has made it stay relevant for so many years?
I think the mix of New York, Italy and LA that Elio Fiorucci created with his stores in the 70’s is one of the things that made it so special and this melting pot has intrigued people ever since. It’s so unique because the influences are so broad and there’s this sort of anything goes attitude that feels just as important today as it was when the brand was founded.