The inclusive shapewear brand blurs the lines of inner and outerwear with functional designs, sexy silhouettes, and bold patterns that you’ll want to show off rather than hide. To top it all off, more than 65% of styles are made with super-soft recycled fibers, and the brand’s sustainably designed packaging is made with 100% recycled materials.
Because YITTY is a sister brand to Fabletics, the largest digitally native activewear brand in the world, select styles will also be available in Fabletics retail stores across the US, as well as Fabletics online stores.
Take a look at some of the styles offered in the new collection below.
Photographer Joshua Woods set the scene by capturing intimate moments upon familiar, homey backdrops, such as cozy family room settings. The campaign includes photos as well as videos of the cast sharing moments of joy and recalling all of the extraordinary gifts their mothers have bequeathed, whether that be their own uncanny physical traits, their impeccable fashion senses, or their overall outlook on life.
Take a look at the earnest mementos below.
Top and pants GUCCI, coat MR. SATURDAY, earrings SASKIA DIEZ, shoes VANS
