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Sanrio Drops Another Timeless Collection
This new collection soothes our spending habits as the prices of this collection ranges from $10 to $120. When one buys from Dumbgood, they support a retailer that aids to collaborate with an expanding list of brands to create unique selections. Dumbgood speaks to the world of subcultures, and when so many of our favorite things that aren't exactly mainstream don't get enough airtime — Dumbgood offers them a partnership. Sanrio doesn't need an description. This company speaks for itself. Since 1960, this brand has been bringing their motto of small gifts and big smiles to a plethora of generations to the point where their products are sold in over a 130 countries. They've transcended the hearts of anyone who has come across these characters so much that they're featured as collectibles in homes and even seen as nail art. As the collection dropped last week, we can't promise it'll still be in stock by the end of this jolly season. Go to Dumbgood's website to get you one of those cropped hoodies. In the meantime, here is the rest of the lookbook.
AREA Collection 01: Resort 22
Whether that be through 1600s-style metal-boned corsets or softer tweed styles that call to the 80s, Collection 01 allows you to choose the manifestation of your identity. Area sifted through different feminine styles and motifs throughout history — such as the classically gentle and sweet daisy — to create an all-encompassing culmination of the modern empowered individual.
As the collection features a range of garments, from pave-crystal garnished frocks, to tailored sets, to slinky catsuits, it even clouds the distinctions between lingerie, luxury wear, and day wear. There are no rules with Area Collection 01, only freedom to express without hindrances or assumptions.
To bring this concept to life, the campaign called upon photographer Charlotte Wales, stylist Clare Byrne, and make-up artist Kanako Takase who all contributed to further illuminating the rich menagerie of colors and textures in Collection 01. Models Daphne Groeneveld and Debra Shaw stand in as the representatives of everything the collection embraces — freedom, fluid sensuality, and most of all, confidence.
Enter the magical realm of Collection 01 by viewing photos of each look below.
