The DIY execution reflects GUESS JEANS’ continued dedication to discovering and elevating talent, with a launch that blends striking billboards with a targeted social presence across the city.
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The DIY execution reflects GUESS JEANS’ continued dedication to discovering and elevating talent, with a launch that blends striking billboards with a targeted social presence across the city.

Each frame in the collection functions as both object and tool. The Decoder features an architecturally precise metal frame, brought to life through electroplating technology, double-helix temples, titanium pad arms, and hydraulic hinges: wearable architecture in motion.The Architect borrows from climbing gear, integrating functional carabiners into the temple arms for both visual impact and real utility.

The Valentino Garavani and Vans sneakers from the Cruise 2026 collection is available starting on Valentino.com and in Valentino boutiques worldwide, as well as on Vans.com and at the Vans flagship store in Paris.
Check out the self-directed video by Parra below.