Hanging on by A Hair, by Laetitia Adam-Rabel
Did you approach artists that were not a part of the original curator page for the exhibition?
HT— Yeah, quite a few actually. My gallery manager, Destiny Gray, who I couldn’t have done the show without, and I did a ton of research on artists. I also reached out to almost every single gallery on Artsy to see if they would be interested in consigning their work from the collection. Quite a few galleries did actually, which was really kind of them.
I would say maybe half the artists weren’t in the Artsy collection. It was an aesthetic choice, but it was also based on diversity of materials, diversity of cultures, and diversity of engagement with the topic. I was lucky that there were actually just so many options. And since opening the show we’ve found so many other artists that could have been included. There wouldn't have been space [to add more works], but we thought, “maybe we need to do a part two in a couple of years."
JH— It’s recurring; with these new experiences and some of the experiences that you shared, you will probably find more experiences to relate to, and then you'll discover more artists that speak to that, and then hopefully bring them into a future show. I hope we get another one of these.
Hannah, your gallery opened after the onset of the pandemic, in this era where people are so often encountering things online that they are then going to do later in person. How are you thinking about digital engagement in the art world? How does that inform the decisions that you're making as far as curating an online space?
HT— To me, the great thing about online platforms is that they have made art much more accessible. Obviously not everyone can come to see a show in person. But also, not everyone feels comfortable going to a gallery. One of the reasons why I opened a gallery is to try to make it as comfortable for everyone, especially people who look like me, but the reality is, for a lot of spaces, people don't feel comfortable going inside. It's very opaque, it feels like it's for a certain type of person. Having a platform like Artsy is super important for many reasons, and that is a huge one of them. I don’t fear digital life taking over because there's absolutely no way that the feeling of experiencing art in person could ever be replicated online. It's not a replacement and I don't think it ever will be, but it is an amazing way to reach a larger and more diverse audience.
JH— Yeah, an interesting thing about the art world is that most people do not encounter physical art galleries often, because they are not living in a city where that's normal. I grew up in Fresno, California. We had no art galleries, barely had a museum. It wasn’t until college that I really started to encounter the art world as the massive industry I recognize it as today.
Artsy can be that connector for people who don't have easy access to galleries in their city or in their neighborhood. When you look at the median distance of an Artsy purchase, there are thousands of miles between buyer and seller. Often, they're in different countries, so we are facilitating sales that probably wouldn’t have happened otherwise. Before Artsy, before the art world was online, you had hyper-local, regional gallery programs in markets that were strong, and you might only discover new programs and galleries if you went to an art fair — if you're lucky enough to be able to do that.
We are nothing without our gallery partners. We are in a symbiotic relationship. Everything we do is in the service of driving more interest from global collectors to our gallery partners.
Jordan, have you had a chance to see the show? I’m curious how this stands out from other projects you’ve worked on. Is this the first time a show has taken shape in real life that started as a guest-curated page?
JH— Well, I won't take any responsibility for the curation of the original page. That was all Hannah. My role there was just as a collaborator, to help bring this to life on Artsy, and to make sure as many people as possible saw it from our user base and to blast it as wide as we could.
I have had a chance to see it in person, and, I mean, the show is absolutely fantastic. When you see works that you've only seen online, there is this element of surprise, always. The scale can surprise you, the materiality can surprise you, the texture — the way things show up in person are just different from the way they show up online. And it was one of those full circle moments. I've engaged with the art world primarily from a digital-first perspective for my entire career, so whenever we're able to bring things into physical spaces, those are the projects that are beyond exciting.
At Artsy, we think really hard about how we can make people become a first time art collector. One of the things that we see over and over again in our conversations with new collectors is that oftentimes at the beginning, they don't really know where to start. They don't trust their own taste and perspectives. But what everybody can do is relate to a person or an experience, or trust a taste maker who they think is amazing. So that's why I think it's so important to bring in as many people like Hannah as we can to share their personal experiences through art and inspire others. I've never had a guest curated collection like this then turn into something physical. So yes, this is the first time something like that has happened.
HT— I also do want to give you more credit than you're giving yourself, because the show wouldn't have happened without you. And the way I remember it is that there were three options, and you were excited about the hair option. So, thank you for that.
JH— Of course. This was special. I love any time we can really curate from the heart.
Don't Touch My Hair will be on view at Hannah Traore Gallery until July 27, 2024.