In a collaborative effort for DesignMarch, Ýrúrarí breathed new life into defective 66°North sweaters, transforming them into wearable works of art. Employing an innovative approach, she crafts patches from production off-cuts and previously unsellable garments, infusing each piece with renewed value and her distinct knitted aesthetic.
Drawing inspiration from the iconic 66°North logo, Ýrúrarí creates intricate eye designs that imbue the garments with personality and charm. This project not only exemplifies a commitment to circularity but also celebrates the joy of clothing repair and creative rejuvenation. Both 66°North and Ýrúrarí share a dedication to sustainability, with Ýrúrarí's craftsmanship elevating recycled clothing to cherished pieces, while 66°North's century-long expertise in fabric utilization and repair services underscores their circular approach to fashion. Together, they aim to inspire individuals to reimagine their relationship with textiles and embrace the transformative power of conscious design.
Beyond aesthetics, with its selection of boxy oversized tees, jackets, and collaborative Alpinestars racing suits onview, the pop-up was also experiential. At the HUGO GARAGE, attendees could take photos with a life-sized replica of the VCARB car, customize their own merch with spikes and gears, design a T-shirt with a selection of screen prints and colors from artist Jordan Watts, or airbrush a HUGO scent bottle. There was also a F1-inspired arcade-style racing set up by LOVE RACING and where attendees could compete in races by remotely controlling miniature cars to see who could achieve the fastest lap. But of course, at any Boiler Room event, it all comes back to the music. DJ sets by Sel. 6, El Gusano, and V1FRO, and performances by La Goony Chonga and Ivy Queen amped us up for the weekend in just a few hours. The outside bar pumping out drinks and Cuban snacks: empanadas, croquettas, and mini-Cuban sandwiches, kept us fed and hydrated. Not even a five minute rain shower could stop people from crowding the decks to dance.
Images courtesy Hugo Boss
As Saturday came in, HUGO didn't miss a beat in keeping the momentum going, partnering with AFROFUTURE to close out the weekend with a festival that honored Miami's Afro-Caribbean influence. There were DJ sets by TxC, Ethan Thomas, MC Lolahsti and a performance by Afrobeats artist Victony. Then came the main event on Sunday, HUGO and a select group geared up to support VCARB racers Daniel and Yuki. It was bittersweet when McLaren crossed the finish line first.
Here's a peek at what went down night one below.
