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Doja Cat and I Rode to Coachella in a BMW Wrapped in her Face

To commemorate her role as the featured artist of BMW’s 2022 #RoadToCoachella, Doja Cat teamed up with creative director Brett Alan Nelson and renowned photographer David LaChapelle to artistically design a distinctive vehicle wrap for the all-electric BMW iX. So yes, Doja was riding around in a car of her own face as well.

 

For a 3 day weekend, BMW tagged along with a multitude of events, dinners, and parties to start. Driving through the desert atop of the sand and away from the paved road was the least shocking way to get to our destination, but proved the security of the car. Upon arrival, you're met with spacious and deserted ranch-like land filled with stars like Evan Mock, Dixie Damelio, and Angus Cloud before meeting for a four-course feast.

 

The next day followed en suite, with full stomachs followed from the day before, after the festival, they teamed up with Spotify for a movie-like party at the Zenyara in Indio, CA. With performances with Swedish House Mafia and hosts like Doja Cat, the party didn't end until 5 AM.

 

Through this experience, BMW was able to create a world of exclusivity and pleasure, almost as if you were operating through the lens of the love and attention Doja Cat receives herself. 

 

Check out the photos from the weekend below.

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