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Elita: The band living in a video game

When I first sat down with front-woman Elita, aka Emma, she told me a story about the electric track Only Famous for My Tits which almost didn’t make it on the album as it’s a bit different from the rest. Amidst a crowded hotel bar in the Lower East Side, she recalled a time when she and Tim were back in their small town of St. John's, Newfoundland and their server was being noticeably rude towards her. When Tim got up to go to the bathroom he overheard the snarky waitress mocking Emma saying, “Oh, she’s just famous for her tits.” And thus, a hit was born. They went home and wrote a killer song about it.

 

In their latest era, Elita is basically a band living inside a video game building each new level bit by bit. We got a behind-the-scenes look at their latest music video, Ego, which is filled with nods to Trainspotting and rage rooms. In the interview below, we talked about everything from the video to their distinctly Elita sound.

How was making the video?

 

Emma: It was really easy. All we had to do was perform. Everyone was amazing. It was Trainspotting inspired with druggy dens. Then we just fucking trashed it. It was really fun.

 

 

 

How did the band come to be?

 

E: The dudes knew each other for a while but I met them both around the same time maybe around 2017. Tim's my boyfriend. We met through a mutual friend and went skateboarding. It was a really cute little first time meeting someone…and then we broke into an abandoned school.

 

 

 

No way is that something you would usually do?

 

E: At the time we were doing that, just getting up to whatever. We skateboarded through the abandoned school.  Krank is the bassist and I met him at the same time.

 

 

 

So you guys formed your little gang in Newfoundland?

 

E: Yeah I never saw myself doing music. It was not on the radar at all. But one night I remember they sent me an instrumental and I wrote so quickly. Within a few hours I sent them back singing on my phone and it became our first song. It came together so quickly. We recorded it with super shitty equipment and in 2018 we put it out. We were thinking it was nothing, it was just fun. It was fun getting to express myself in that way because I never really did that. Did not expect it to turn into this.

 

 

 

That's wild but sounds so organic.

 

E: It was really cool. And then we have a North American tour coming up.

 

 

 

Do you feel like knowing each other so long makes it easier?

 

Tim: Me and Krank have played in probably 30 random bands together before we ever started this one with Emma. I sort of take it for granted but it adds to the spontaneity because we’re comfortable to just go for shit.

 

 

 

Have you had a favorite city you've played so far?

 

E: I love playing New York. No seriously, like I do. The people are always the coolest.

 

 

 

Mm-hmm I love to hear that.

 

E: Texas always gives us the most love. San Antonio and Dallas.

 

 

 

You guys have such a cool, alternative thing going. Maybe smaller cities are missing a bit of that.

 

E: Yeah, I think so. Small-town stuff. You just want to be seen and felt and I think that there's always some alt people in the crowd that connect with that. I'm originally from and I spent 17 years in a town of 700 people. So I'm from a really small town. I had to travel 40 minutes to go to school.

 

 

 

Do you have a favorite song from the album right now?

 

T: I like Hikikomori. It was done really carefree and I like the way Emma’s voice sounds in it. And Hikikomori as a topic is something that entrusts all of us and it’s always felt like an honest song.

 

 

 

What’s something you feel like people aren’t expecting from this album that might be a surprise?

 

Krank: The final track, Hell Hill. It's 10 minutes long and it’s basically a horror soundscape with a bunch of mini songs within it including one of our first unreleased songs called Cemetery that people have been trying to get since 2017. That is slipped in the middle of the song as an Easter Egg. 

 

 

 

How would each of you describe the album in 3 words?

T: Spiky, soft, fun.

E: Gothic, electronica, Indie.

K: Foggy, pixelated, distorted.

Hell Hill is available on all streaming platforms, give it a listen here.

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