For SS23, Sintra Martins reinvents classic utilitarian silhouettes with an intuitive and, at times, computerized approach, using AI software to develop some of the designs. Many of the pieces incorporate traditionally masculine shapes and hefty fabrics, like plaid, in a way that feels sensual, feminine, and fun.
As if that wasn’t bold enough, Vans tapped influential NYC locals, New York Nico and Lil Mo Mozzarella, to share the story of Vans’ MTE product and invite locals along the way to try out Vans MTE styles first-hand and to walk away with new winter footwear.
"This is something new for the brand,” Vans Creative Director, Bruno Luglio said. “Vans has a long history of hosting unique events but this time we decided to do something different, because the product is different. Our goal is to illustrate the benefits of MTE in a bigger way, no pun intended – it's a product demo meets product test drive".
Built to replicate near exact details of the Vans’ MTE-3, the Vans van showcase an outsized version of the MTE style, both inside and out. The left-and-right pair vehicles hit the streets in tandem and invited passersby at local stops to check out the interior, outfitted to play up how cozy and comfortable MTE keeps the wearer even on the coldest commutes. In true Vans fashion, each van is finished with the brand’s signature checkerboard for instant recognition.
The latest Vans MTE styles are now available to shop at Vans.
The capsule is inspired by rides that included cannoli haunts and espresso stops across various types of terrain. The capsule intertwines P.A.M's free-spirited aesthetics with MAAP's technical engineering resulting in high-quality-designed 3D thermo fabrics.
PAAM Club Ciclistico Amatoriale includes a skull cap, a skin suit, Team Fit jerseys, thermals, cargo bibs, a lightweight jacket, graphic tees, a hoodie and MTB tee. Essential accessories such as padded socks, bottles, cap, neck and arm warmers and a sticker pack. Friends Shauna Toohey and Misha Hollenbach originally began P.A.M. in 2000 with the attempt to live in a world they created. Today, the Australian brand is known worldwide across various art disciplines.
MAAP was created in 2014 to bring new style, innovation and performance to cycling. With bold patterns and technically-advanced fabrications, MAAP's goal is to help cyclists reach greater heights in their products.
The collection will be available for purchase on Dec. 15 on P.A.M. and MAAP.
