Thus, in the sea of watered down collaborations that is contemporary streetwear, to have all three of these heralded names unified in one capsule of looks is a truly exciting moment, a creative climax so to speak.
Check out a preview below, and snag the collection for yourself on September 9th.
Narrated by the Dutch top-model Imaan Hammam, the campaign features successful Ajax team members, such as Mohammed Kudus, Quinty Sabayo, and Kay-Lee de Sanders, as well as tattoo artist Henk Schiffmacher or the Dutch-Armenian Rapper Rbdjan, among others. The community is captured in their local terrain to shed a light on businesses mattering to the community like the Turkish retaurant Efes or the sports shop Smit-Cruyff.
Already available for pre-order at ajax.nl/shop and dailypaperclothing.com (Europe), the kit will finally be released at the end of October. You can get your hands on the collection via Adidas, Daily Paper, Ajax and selected stores.
“This campaign represents a community of creatives and colleagues I call friends,” Paloma said. “Vans invested in my vision for this project, so it feels inspiring to see the images we created—here in New York, with my New York family—all over the city. I’ve been wearing Vans forever, so it’s a full-circle moment.”
