I AM GIA is used to being on top of the sway of trends, as the brand boasts an impressive following of style role models such as Dua Lipa and Bella Hadid, and is frequently included in the hit series Euphoria. If you Googled Maddy’s carnival outfit, just like I did, then you know that was I AM GIA at their finest.
The brand has become highly conflated with Gen Z’s carefree, wild-child style — and this is only the beginning for I AM GIA. So how does a brand that has become so popular on social media, television, and in everyday street style keep evolving? Icons represents the next step in I AM GIA’s brand evolution, as they grow more into their own original signatures and brand persona.
"This Gia Icons | Summer ‘22 Collection, was really created for the rocker-chic within you,” says founder Alana Pallister. The brand was inspired by Alana’s admiration for Gia Carangi, who many consider to be the first major supermodel to grace catwalks all over the world. Alana wanted to encapsulate that “model-off-duty” energy, and the result is clothing that makes you look and feel like you can take on any runway yourself.
Alana continues, “Every collection I create with the team begins with a design brief curated around Gia herself and where in the world she is. With the summer upon us, Gia has big plans this year, starting with the festival circuit and endless listening parties.”
Check out the collection below, which is available in drops on iamgia.com.
