Ephemera

Check out more from the collection below.

Fashion

(di)vision SS22 at Copenhagen Fashion Week

To mirror the many emotions and phases we have experienced over the past precarious year, (di)vision debuted an assortment of varied styles, including large outerwear, everyday wear, and accessories. Some pieces are clean-cut while others offer more unexpected silhouettes and shapes.

The materials utilized further propel the uniqueness of this collection; many of the non-traditional loungewear garments were created using deadstock fabric and upcycled vintage clothing, such as the classic workwear jacket.

Photos from the SS22 Collection and high-spirited runway show can be viewed below.

Fashion

Find Your Higher Love with Ganni

Along with loving yourself, Ganni reminded us that self-love should also be a love of sustainability. Known for taking a strong stance regarding sustainability within the fashion world, the SS22 venue played on Copenhagen's goal of becoming the first carbon-neutral city by 2025. This show gave us timeless silhouettes and sleek tailoring in new bold Ganni prints, reinforcing the playful Ganni style we know and love.

Ganni's creative director, Ditte Reffstrup, also gave credit to lockdown for bringing a newfound sense of community to the Ganni family saying, "What I love most about SS22 is how our design team came out of lockdown more together, stronger than ever. My team, the energy we have, it's the reason I get excited on my bike cycling to work every morning."

Check out images from the show below!

Emmerse yourself in the Ganni experience HERE!

Fashion

Marimekko: New Folk

The theme for their SS22 collection, NEW FOLK, was in reference to modern folk wear worldwide. The beautiful, modern forms combined with bold prints and the classic Marimekko A-line shape paid homage to the brand's past. office sat down with Rebekka Bay to discuss the new collection. Check out the interview below.

How was this fashion week been for you?

It’s been just over a year since I started transitioning into the role of Creative Director, and we just presented the first Spring/Summer 2022 ready-to-wear collection I’ve worked on at Copenhagen Fashion Week. This collection was particularly special as in addition to the digital film, we have been able to present the collection physically in our new space with studio x that currently acts as an experimental showroom. Later in the fall, it will further become an ever-evolving experience and meeting place for the local community.

When did you first start working in fashion?

My journey into fashion is definitely not a straight line. I studied art history when I first realized that I enjoyed the “creative” subjects more than the academic subjects. I really enjoyed sculpting, drawing, photography... Before applying to design school, I went to tailoring school and while at design school I insisted on specializing in trend forecast.

It was only after many years in trend forecasting and branding that I was approached by H&M. Together with them, we developed what became COS. I worked at COS as Creative Director for 5 years in London before moving back to Copenhagen for a quick stint at Bruuns Bazaar. Then, I was head-hunted to the role of EVP Creative Director for Gap, and relocated to New York with my family. From Gap, I moved to (West Coast-based) Everlane and later Uniqlo in New York where I headed the Global Innovation Center as Creative Director.

I have always found ideas more intriguing than fashion, innovation, and creativity more important than fast-paced trends. I believe that Marimekko holds these same values and that I can continue to enforce Marimekko’s recognition as a lifestyle brand and expression.

How has it been working as Creative Director?

Working as Creative Director for Marimekko has been a wonderful experience. I am humbled to have the opportunity to contribute to develop the appeal of our collections by working with innovative designers and creatives. It is rare that you are awarded the opportunity to ‘handle’ such an extensive heritage, such an important history. It has been especially fulfilling to have the opportunity to work with sustainable materials and innovations, and my team and I hope to address and action sustainable practices at every touch point. I hope to make Marimekko even more globally relevant, to engage new communities and to strengthen our creative vision of timeless design that the brand has become famous for.

What was your inspiration for this collection?

The theme for 2022 is NEW FOLK, which references recurring elements and similarities in folk wear around the globe. In the Spring/Summer 2022 collection, there is a focus on botanical expressions seen in fashion and nature alike. We brought botanical themes to life with abstract prints and motifs inspired by plants, foliage, and flowers.

In the collection, the botanical theme is brought to life through designer Antti Kekki’s abstract prints and motifs inspired by plants, foliage, and flowers. The volumes and details of the season’s silhouettes also reference the natural world with petal-like shapes and textural, uneven surfaces.

In addition to introducing newness, the collection will also see familiar, recently updated Marimekko archetype silhouettes, including the A-line shape the brand has become famous for.

I am increasingly drawn to the idea of finding meaning in repetition – for example in music, the way songs are built on patterns and themes that repeat. It is present in nature too. At Marimekko, we add to the building blocks of the brand each season, everything working together as wardrobe over time and for years to come. It’s about seeing the beauty in perfect imperfections.

What are your plans for the future?

I am committed to Marimekko’s mission to bring joy to the everyday lives of people. Timeless and sustainable design thinking will continue to further reinforce our international competitiveness. During my time with Marimekko, I hope to foster creativity and attract talent, to drive innovation and quality, to further increase sustainable practices and reinforce our position as a joyful, timeless and global lifestyle brand.

Check out more images from the new collection below.