In homage to the physical pain we’d feel falling down and getting hurt, the founders have pushed the narrative further to speak about the mental health struggles that many young adults face everyday. When speaking about their inspiration behind the band-aid rings, the founders say, “It is not alluding to physical pain, but to mental healing. Each ring is a glimpse of nostalgic positivity we keep going back to.
The rings carry a self-affirmative message, while the band-aid shape contextualizes the moment of growth, and more particularly, the pain that came prior to it.” Especially in the day and age of digitalization takeover, mental health struggles have only risen. They continue, “On the band-aide shaped ring, self-doubt coexists with self-gratitude. Remembering what the pain has brought to your life will help you get up the next time you fall. And that state of mind will make you much stronger.” With the daily reminder to pick yourself up again when you fall, the rings act as more than just a clever fashion trend. With the positive reinforcement you can dust yourself off and get right back up, just as you did when you were a kid on the playground.
The rings are set to release later this month.
