Their website, where you'll find the tee for sale, hosts enviornmentally focused news articles and informational pieces like "How to Be Conscious of Your Fashion Footprint", and even has a Compost Guide where you can keep track of your personal progress.
Help fight the good fight and give it a look.
This story is that of Joe Strummer and his relationship with running. All appearances aside, the punk rocker took running quite seriously, despite joking that his biggest temptation would be "to run into a pub along the route." In reality, Strummer trained intensely for the marathon, even giving up alcohol in preparation, and finished the race in order to raise money for a leukemia-research foundation.
This collection is an ode to Strummer, who said, "I like the madness of getting up and running all those miles on a Sunday morning, when normally I would be fast asleep in bed." He proved that a punk rock lifestyle is anything but limiting, and that running can be a productive part of it— providing another creative space for the participant, time "to think without being bothered," as Strummer said.
For the collection, Joe and the punk rock movement serve as the main inspiration. One can see (and wear) Rapport’s cheeky images of Strummer on certain pieces, as well as notice provocative punk-themed textures and patterns on others.
The campaign features marathoner Jordan Marie Daniel, artist Tayler Ayers and cannabis athlete Thai Richards.
Photographer Stephen Velastegui, who's had work in i-D, Gayletter, and BRICK Magazine, brings more of his work to office with “Daylight Savings.” The editorial conveys the feeling of being struck with a life of free movement, reminded of what it felt like to dress up in the winter time before Covid. You’re not intimidated by the frigidity of New York winter, because you know you’re making winter look good.
Stephen describes the energy of this stunt to me as, “Really busy and really bitchy.” He aims to show the empowerment involved in women taking control of their finances through their sexuality. “They are confident in themselves,” he says, “and take self-presentation very seriously, even if it means dressing inappropriately for the weather or sacrificing practicality.”
When directing the models in the shoot, he wanted to capture the attention of Canal St. “They know all eyes are on them,” he says, “but they expect it.” Maybe with these works, we can imagine winter in New York without the pandemic. We can be those passerbyers, witnessing the beauty of going out in New York when it’s below freezing, wishing, waiting, for when we can go back out with somewhere to go.
Check out the rest of the editorial below.
