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YUME YUME

May 12, 2020

Summer is coming. And although we may still be stuck in our homes, that doesn't mean our at-home style needs to suffer.

Meet YUME YUME, the Amsterdam-based brand reinventing the modern flip-flop and sandal. Inspired by Japanese tradition and the modern way of life, the YUME YUME sandals are unique in the way that they approach forward-thinking footwear. "The Japanese culture has always been designing ahead, not only in fashion, also in art, architecture and technologies," the brand says of their inspiration. "This futuristic mindset inspired us to create YUME YUME."

The Summer 2020 collection features two designs: the Xigy is inspired by the traditional Japanese Geta, while the Mount Kita takes a more Skechers-esque approach and is optimized for both performance and style.

We appreciate any new brand with a strong perspective, and YUME YUME has definitely got that in abundance.

Check out the summery campaign below.