Everyday life with vowels FW25

September 03, 2025

vowels are launching their Fall/Winter 2025 collection on September 3rd with their new vision of everyday practical style. Their latest campaign, shot by Nigel Shafran in London's Walthamstow borough, shows the brand's relaxed yet playful attitude and commitment to high-quality materials and finishes, as envisioned by creative director Yuki Yagi whose Japan based design and production process aims to combine American and Japanese influences. Floral prints, graphic designs and soft colours are staples throughout the pieces; one particular highlight of the collection is a custom post-impressionist jacquard design found on the raglan coat, double-zip jacket and work pant, which gives these pieces a sophisticated yet playful elevation. The new collection with be available at vowels.net and at their New York location.

Photography by Nigel Shafran
Text by JohnOswald Crichton

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