The Evolution: Gentle Monster Expands

With previous locations featuring the likes of future-forward installations, a soundsystem blasting an Arca score, fighting robots and animatronic sheep — we were eager to see what the new West Coast iteration would inspire.

Themed 'The Evolution', the 4,500 square ft. space utilizes kinetic sculptures and a surreal, rotating build-out to play with themes of natural processes and emotion, investigating the idea of beauty and tension through art and design — in both the store and products carried.

Highlighting the sought-after collaborations that have rolled out over the last year, Moncler, Hood By Air, Coperni, and a partnership with K-POP idol Jennie of BLACKPINK, the store provides a hub for dedicated fashion, music and fine art fans alike.

Find the Gentle Monster South Coast Plaza store at 3333 Bristol Street, Costa Mesa.

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Escaping the Glass Cage

November 19, 2024

For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.