Exclusive: Prototypes Series06

Instead of lazily replicating aesthetics for cultural clout, the brand directs its focus towards assessing the potential of key figures integral to the social fabric of any local club. For FW2024, Prototypes offers a close examination of its unsung heroes — the groundskeeper, the kitman, the coach, the youth.

Crafted from upcycled sportswear, including tracksuits and old football shirts, Series 06 redefines sportswear as another kind of uniform — one that in commercial use, expires and renews seasonally, making it abundantly available for upcycling. It stands as a tribute to football's communal beginnings, "updated with a contemporary sensibility," rightfully glorifying the old in the excessive obsession with newness. The campaign was shot at a local club in England in collaboration with the Grimbsy-born, London-based powerhouse Betsy Johnson.

Prototypes plans to sponsor the kits for the club's new women's team. Shop Series06 when it drops at proto.types.ch.