Whether it’s by incorporating inclusivity with their models, or donating proceeds from their Agender Oil, we know one thing for sure, and that is that NOTO is not messing around, and we’re glad they’re not. Office got a chance to chat with Gloria about the brand, and we’re so glad we did.
What was your original inspiration for NOTO?
I get asked this question a lot, so it's given me time to really break down my reasons for started NOTO. I didn't start NOTO to be another natural beauty brand on the market , I can say that for certain. It's almost as if this product is a front for a much bigger picture. Yes I wanted to put something out there that I believed in not only because the ingredients gave real results , were enviornmentally conscious, and were multi use, but to change the way beauty was looked at. I wanted to put queer models , trans models, aritsts, activists, and change makers as the face of the brand. I wanted to put the 10 years of experience as a makeup artist to real use and art direct imagery that I felt needed to happen and to hopefully open up door ways for others to self identify, self love in their own way. And to be conscious about activism and give back while doing it. I wanted to make a product that felt amazing to use, gave incredible results and was a part of a lifestyle that felt amazing to be a part of.
I know the name is Sicilian, and means “notorious” how do you wish your products to be, well, that...notorious?
Because they are incredibly multi-functional and give amazing results. Because you can use them day and night and as minimally or as full on as you'd like. Because they are staples you need and cult classics that you'll have forever.




























