How do you explain your theory that perfume has an emotional aspect?
LG I think that 'scent' or 'smell' in general is the thing that has a strong emotional aspect. From smelling a perfume or scent very briefly, it has the power to transport you to a memory that only you know. Whether it's an ex-partner, a holiday, a family member, a place you used to live, or otherwise— it sparks up something that is very personal and different to the next person.
Do you connect your candles to certain memories, or are you trying to create new associations in the sensory experience of your brand?
LG It's a combination of both— for us, it's important to touch on every aspect of our lives. Past memories, current fascinations, future aspirations, and ideas. For example, 'Emmie' is a candle based from my time in my Nans garden growing up, whereas 'woodgrain' was created based on a musical concept.
What is the connection between other art forms and perfume, or beauty products?
LG Creating each scent, we build a 360 narrative. First, a ten track playlist, along with art references, film references, fashion references, and photography. The connection is how each facet fits in to add to the whole experience.
Do you have the playlists for your perfumes and candles?
LG We have a different playlist for every scent made, both candles and perfume. We will be releasing them throughout website in good time.
















