“We’re limited by the formats of the existing social media platforms, and we tend to use them simply because they’re there, not because we want to,” says Bainbridge. “I built this platform because I wanted to use something that felt personal, intuitive, and inviting.” It’s no secret that Instagram and Twitter are notorious for their censorship. And it’s no secret that both tend to be a cesspool of toxicity. Hate gets you clout, not love. But PI.FYI is changing all of that. "I wish more cultural platforms were like Perfectly Imperfect. They go right to the heart of the matter. Fellow artists sharing personal favorites, heroines, heroes and sources of inspiration is always very meaningful to me," says Michael Imperioli. “Perfectly Imperfect is a trustworthy aggregate of all things 'cool'. Tyler has amazing taste in people. Everyone he’s had in it has a sense of self and specificity and are doing interesting things. Now I sound like an asshole because I’ve been in it. Everyone except for me," says Delaney Rowe.
Reminiscent of Myspace and Tumblr in its prime (before the blue got changed and before all the porn got taken off), PI.FYI is a new social media that invites users to share their own recommendations. From the more traditional Perfectly Imperfect-style recommendations of music, food, shows, to the more esoteric, reflective recommendations. One of my recent recommendations? “Not paying my psychiatry bill.”
office got an early look at PI.FYI before it officially launched, and we asked users for their thoughts. Download here to join in on the fun.