How does this body of work differ from previous projects?
What is different about “Unicorn” to much of my other work is only that it is not in any relation to having to show products, or fulfilling a client's request or need (which is usually a starting point for much of what I do). Also I never have engaged yet in one single project that is so enduring, long lasting and consuming. It is completely self initiated and self financed, and only to satisfy my own curiosity: how a complex but promising idea which I have never seen executed before can take on shape, finds its own language and personality. An idea which in the course of the experience would continuously surprise me with its outcome in the final results.
This experience and my curiosity is what I want to share with my book. This project still being so very fresh within my system of course also makes me emotionally quite entangled with it. So right now I want to believe that it is one of my best works so far. And if I should realize in time that it is not, then I can reassure myself later that at least I had so very much fun doing it.
Is there an aesthetic or philosophical point of view that you are trying to get across with “Unicorn”?
Obviously I think a great deal about psychology philosophy and aesthetics, among many other things. What they mean and how they function. All of my many quests can be reduced to one single point of interest, which I believe is also very well represented in “Unicorn”. I am more interested in “good questions” than in (their) “good answers”. Often many answers are possible to one question, and they all can be interesting and revealing, but it is more often the questioning that sets unchartered territories in motion.
By a question I mean in this way more of an “exploratory” question, a project, a quest, an idea, a vague guess about something that pops up unexpectedly and needs to be looked into etc ... in short: a hunger to satisfying one's curiosity for something that is new and uncertain. Possible answers can be plentiful and often contradicting, or they entice for more questions. It is a process with no absolutes in return. I think a contradiction or an ambiguity is often more revealing and “true” about something than forcing things down to having only one answer. With “Unicorn” I wanted to encourage and reassure my audience of how much fun it is to explore ideas.