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GANT: Not Just aNY Place

“The Spring/Summer 2023 campaign takes us back to the creative streets of New York and continues our celebration of New York cool, inspired by American fashion muses of the 1970s and 1980s.” said Christopher Bastin, GANT Creative Director. “New York is the home of American sportswear, and the city in which we were born, so it was only natural to shoot this campaign in our new home of Nolita, where we aim to build up our community back home in the USA” he continued.

 

The cast — Aida, Tamel, Tess, and Tyler — embody the effortlessly cool style that GANT has always represented as well as the vibrant, bold and multifaceted energy of the New York scene itself. From the outset, GANT was known for the quality of its shirts and that staple is only expanded here with a collection that reflects the label's conscious and responsible approach to sustainability. 

 

The collection is available now on gant.com.

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