Givenchy’s Savoir-Faire Meets Modern Expression

No matter who wears Givenchy, Williams wants them to feel authentic. While he makes pieces for all types of people who do all types of things, Williams wants wearers to feel comfortable, confident and like their true selves in a Givenchy piece.

"There's a deep connection between Givenchy and the actors, musicians and athletes who wear its clothes, and I immediately felt that kind of connection with Alkaline," Williams says. "When something's right, you can just feel it. He inspires me both as an artist and as a human being, so for this campaign I wanted to keep the focus on who he is and the very natural, authentic way he wears clothing, which is exactly my intention as a designer."