Greater Land

June 02, 2018

The correlation between mental and physical, mind and body, interior and exterior, how we feel and how we present ourselves to the world, is an inherently human in nature.

The success of Nike is in no small part due to a deep understanding of this quality. In the same manner as aesthetic choices such as color, length, fabric, etc. can communicate the inner nature of the wearer to the beholder, something as minimal as a sneaker can communicate spirit and essence. This shoot captures, in both form and content, precisely how a sneaker can transcend the realm footwear to become something profoundly human.

Photos by Fumi Nagasaka
Styling by Simon Rasmussen
Fashion Editor: Caitlan Hickey
Hair by Peter Gray
Makeup by Z enia Jaeger

Models: Liz Harlan, Jess, Mecca Allah, Faheem Allah, Mars, Tenzin Miyahira, Matt P, Sage Caesar, Stanley Simons, Christian Heritage

Photo Assistant - Eduardo Silva
Fashion Assistant - Sebastian Jean
Production - Office Solutions
Production Assistant - Sara Juric

Sport

Calling all Creators

To carry out the concept, adidas has chosen 25 individuals for the project, each presenting an embodiment of creative energy. They have come together for an innovative, too-cool cast, including Pharrell Williams, Alexander Wang, and Pusha T, and many more.

“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, adidas’ VP of Global Brand Communication.

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Images courtesy of a didas

Sport

A New adidas Original: The Prophere

For the campaign, to truly carry over the youthful, evocative energy we experienced at the launch event last night (see below), adidas has featured a few up-and-coming creatives from the underground U.K. music scene— Benny Mails, 808 Ink, Oscar Worldpeace and J Grrey.— artists who wholly symbolize that same stylish, subcultural spirit of the new silhouette.

Last night, adidas held a launch event to celebrate, and emanate their new, provocative silhouette, Prophere. The party, in Brooklyn, featured music by Flatbush Zombies and Smooky Margielaa, and an installation by Signe Pierce.