Greater Land

June 02, 2018

The correlation between mental and physical, mind and body, interior and exterior, how we feel and how we present ourselves to the world, is an inherently human in nature.

The success of Nike is in no small part due to a deep understanding of this quality. In the same manner as aesthetic choices such as color, length, fabric, etc. can communicate the inner nature of the wearer to the beholder, something as minimal as a sneaker can communicate spirit and essence. This shoot captures, in both form and content, precisely how a sneaker can transcend the realm footwear to become something profoundly human.

Photos by Fumi Nagasaka
Styling by Simon Rasmussen
Fashion Editor: Caitlan Hickey
Hair by Peter Gray
Makeup by Z enia Jaeger

Models: Liz Harlan, Jess, Mecca Allah, Faheem Allah, Mars, Tenzin Miyahira, Matt P, Sage Caesar, Stanley Simons, Christian Heritage

Photo Assistant - Eduardo Silva
Fashion Assistant - Sebastian Jean
Production - Office Solutions
Production Assistant - Sara Juric

Sport

Nike x EQUALITY

February 13, 2017

Yesterday, Nike lauched EQUALITY; a program that encourages people to "take the fairness and respect they see in sport and translate them off the field." A mutli-faceted initiviave, EQUALITY encompasses widespread social media promotion including a build-your-own avatar feature, EQUALITY tees and sneakers (and Black History Month limited-edition sneakers!), and partnerships with Peace Players International and MENTOR. Funds from EQUALITY will go towards these parternships in addition to others, which help foster a sense of equality in communites throughout the U.S. and provide mentorship through sport. In tandem with the announcement, Nike released a film by director Melina Matsoukas. The film showcases actors, athletes, and musicians who give their voices to stand up for the EQUALITY that's needed now more than ever. Check out the video below and visit EQUALITY online.