Gucci, Off the Grid
Gucci stated, “Human beings crave a connection with the outside world and are rightly fascinated by the power and majesty of nature, and highly value the joy there is in being able to live in a natural environment. The desire to explore this way of life, and the natural world in general, is something we can consider an instinctive human desire; and journeys are valuable in being able to fulfil this need. A journey is a way of engaging and nourishing the imagination, and it is for this reason that Gucci embraces the idea of the journey as a means of self-discovery and self-expression.”
Check out the campaign below.