- Alexandria rose
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Within the walls of Chateau AMIRI, archetypes emerge. There’s the aspiring actor in sharp tailoring, the producer wrapped in a silk robe, the Hollywood idol dressed in an embellished tuxedo. Elsewhere, slender, shimmering evening gowns signal a new generation of icons, while the Honey bag appears as the collection’s latest emblem. Together, these looks underline the tension at the heart of AMIRI; the dressed-up and the laid-back, the relaxed and the refined, coexisting without hierarchy.
“Character is the starting point for everything I create, shaped by cinema - the soul of Hollywood. Our AMIRI campaigns have become spaces to explore this idea - creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories. Building on that universe we're crafting, this season we welcome you - and a cast of true stars - into the Chateau AMIRI”
– Mike Amiri
