"We're seeing increasing overlap between fashion and endurance sports, indicating a broader desire to get outside and incorporate movement into our daily lives," says Misha Glisovic, Chief Creative Officer of MAAP. "Both MAAP and HOKA are brands that prioritize performance while creating an impact that extends beyond our respective sports. Ultimately, we're bridging the gap between lifestyle consumers and dedicated athletes."
Rather than reinventing the wheel, the partnership leans into the quiet beauty of aging things well. The Vans LX Authentic 44 arrives in a navy-and-white colorway intentionally treated to look sun-worn, complete with a yellowed sole, faded upper, and custom leather branding details that feel pulled from another era. The LX Half-Cab 33 takes a slightly heavier approach, pairing black suede with tassel detailing, co-branded leather labels, and the same vintage-tinted sole treatment that runs throughout the collection.
