I Care A Lotta, I Wear Collina Strada

The Collina Strada universe is a trippy, technicolor explosion characterized by outlandish prints and a radical sense of self-assuredness. The Collina Strada wearer can really be anyone, as long as they are open to embracing the sometimes weird, but resoundingly beautiful bits of life. Echoing this appreciation for the little things, Collina Strada produces all of its garments in the U.S., most commonly from reworked, deadstock materials. From recycled tees to delicate resources derived from the Earth itself, Taymour makes sure to imbue care into every item she creates.

This care extends beyond just the garments, but also into the way the brand uses its platform to push important social issues, advocating for a world where we all care just a little bit more — especially about the environment around us. Many of Collina Strada’s collections pay homage to Mother Earth, and the brand’s book, I Care a Lotta, traverses down memory lane to commemorate these collections and other brand milestones.

Flipping through it, readers are met with detailed visuals of past runway collections, exclusive pieces, and collaborations throughout the years. Compiled by Collina’s Art Director, Charlie Engman, it is a love letter to the spirited brand’s accomplishments and those that are still to come.

You can immerse yourself within Collina Strada’s chromatic universe by checking out I Care a Lotta on rizzoli.com.