ICEBERG at London Fashion Week

For SS19, Iceberg looked to fuse facets of fashion’s longstanding casual leader, Italy, with London’s own streetwear symbols, in drawing references from football and dance club cultures.

It is this blend of traditionalism and current trends that defines successful streetwear- which Iceberg also articulated in its aesthetic approach to palette and patterning. Presenting MTV nineties-style denim decked out in logos and sweaters bearing a smiling snoopy character against sleek suit jackets and fiorucci-feeling bodysuits that brought forth a strong seventies sex appeal— there was a brilliant ambiguity about entire collection that could appeal to an expanded audience— this is streetwear for the cool kids, the sporty kids, fashion-followers, the working crowd and the clubbing crowd, which could be well-loved by london and beyond.