When you attend a show these days, so much of it feels the same. There was something about this presentation that made people curious. We had no idea what we were walking into — what part did you play in having that come to life?
We are a small group of creatives working together to come up with this entire concept — the music, set design, location all of it naturally comes together because of how closely we step on each other's territories, that's the fun part. It's really an exchange of ideas. I try to contribute to every conversation when I feel I have something to offer — I have no idea how to build a stage so in that case, I keep my mouth shut!
It must be an exciting time for you. In the presentation today, there was this exploration of identity that went beyond PUMA's legacy — every person could find something that speaks to them.
Over the last couple of years there have been big trends, all pointing in similar direction — naturally, everybody jumps at the same. We realized rather quickly that we’re so much stronger as a unit and so much more appealing as a brand if we focus on who we truly are. This is the best embodiment of that; nobody has done a shoe like the Mostro and it's such an obvious link to our legacy. We actually know who we are and we love it, we love the absurdity and the fun. That's what we feel was showcased here today.