INSTITUTION: Kith Fall/Winter 25

Utilizing the strengths of both brands, the items are constructed with a strong sense of deliberation. The heel of the shoe features a single CloudTec Cloud element, while the midsole features a Helion superfoam with a Speedboard for added support and comfort. From a combination of LOEWE’s branded pebble toggle and On’s mesh, which is interestingly crafted from translucent yarn, the items are built for optimal appeal. Elastic speed laces further demonstrate that these shoes were created with adjustability and ease in mind, maximizing performance ability. 

The Cloudsolo comes in Turquoise, Orange, and Lime Green for those with a more vibrant taste, and includes a line of neutral-toned sneakers for those with a more minimalist preference. The Cloudtilt, which comes in Denim Grey and Denim Blue, adds an extra layer of creativity and expression to the LOEWE x On collaboration with its knitted mesh sock upper, rubber toe-guards, and the heel loop.

The rollout is further complemented by a variety of staple pieces including bras, T-shirts, tights, and athletic shorts. These items are branded with a new striped symbol that represents the marriage of both brands’ values in an alliance with such intentionality. The collaboration launches October 16th online and in-store.