Backstage during the event we caught up with Freddie W, one of Wahter’s founders and Creative Director to chat about the celebratory night, when the agency’s team met at Silencio after being denied entry and building a multi-city creative community.
Paige Silveria
Wahter’s a team of four right? How’d you all meet?
Freddie W
Yeah, it’s myself and I’m from New York, but based in Paris; our Director of Graphic Design, Romain David, who’s from Paris; and Prosper (Lead Cultural Researcher) and Bruno (Image Director) who are both from London. We all met in 2019 during Men’s Fashion Week—after getting rejected from Silencio.
PS
No way.
FW
We were just walking around when we noticed Bruno and Prosper sitting outside. We were like, “Y’all didn’t get in either?” So, in a way, this feels like a full-circle moment for us.
PS
Haha yeah I bet. So what is Wahter?
FW
It’s a studio that was founded with the idea of creating a fluid, borderless space for cultural storytelling. We come from different backgrounds—fashion, design, fine arts, and research—but share a common vision: to shape cultural moments that feel organic yet intentional, without pretension. Our approach is deeply rooted in community, authenticity and creative exchange. Every event is a family affair.
PS
I love that. Tell us about tonight. Such a good lineup.
FW
Every artist we booked is someone we admire, not just musically but for the energy they bring. Mowa is someone who embodies both fashion and community in a way that’s disruptive. HiTech is family now, super infectious, and raw in a way that can’t be replicated. Broodoo Ramses is a dear friend of ours, we can’t do a party without him. He has this unique ability to command a room and get everyone moving, same with Dylan who we love so much.
PS
Yeah Dylan’s our girl.
FW
Bamo Yende is always pushing new sounds that excite us, and Zillions is just unearthly in terms of energy and technical skills. It wasn’t about booking names—it was about curating a moment.
PS
That’s definitely coming across tonight. And a party with Bonesoda is always a great time.