Introducing Boyhood

May 07, 2017

Paris based Mens streetwear label, Boyhood, calls their first collection la rentrée des classes, which translates to "the first day of school."

This theme of youth is a universal and potent one, and brand founder Benjamin Brouillet says that the first collection, featuring a selection of outerwear shirts, jackets and double-lined fleece pants, "captures the effortless spirit of youth in the most authentic way."

office has an exclusive first look at the brand's editorial debut, which was shot at le Louvre in Paris with @sashadidntwakeup and is meant to mix high Parisian luxury with hood/streetwear. On the editorial, Brouillet says, "I think it's funny to see people's reaction whenever they see someone in an environment where they don't belong. That's why we shot the editorial this way."

Photos by Yulya Shadrinsky

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