Jacquemus is Calling

April 30, 2020

For French phenom Simon Porte Jacquemus, home really is where the heart is. With countries the world over issuing stay at home orders in an effort to fight the spread of COVID-19, the designer devised a candid approach to shooting his Spring 2020 collection. Entitled Jacquemus at Home, the campaign is lensed via FaceTime by photographer Pierre-Ange Carlotti, featuring the industry’s freshest faces modeling the brand’s vibrant, subtly sexy Spring outing from the comfort of their own homes.

After recruiting models Bella Hadid and Barbie Ferreira to bring his signature skin-baring womenswear to life, Jacquemus’ latest installment is one for the boys: musician Steve Lacey is captured in his L.A. home, wearing laidback loungewear and painterly prints from the brand’s menswear offering.

Text by Tyler Sparling
Photos courtesy of Jacquemus

In an unprecedented era of social distance and physical isolation, Jacquemus’ latest campaign finds surprising creative potential in the connective power of today’s digital technology.

Peep the campaign below.

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Laura Andraschko SS25

June 12, 2024

At London Fashion Week earlier this week, creative director Laura Andraschko unveiled her latest collection, an overtly political presentation, featuring on-the-nose critiques of the UK upper class’ culture and attitudes.

Andraschko, whose work is typically hedonistic in nature, has taken a left turn for the SS25 collection. The excess and ignorance of the often conservative upper class woman is mocked mercilessly. Faux country club pieces are embroidered with phrases like “Entitled Cunt”, offering unabashed, humorous criticism of elites in line with the trend found in recent films The Menu and Triangle of Sadness.

To frame her theatrical show of ridicule, Andraschko chose horse stables in West London as her location, a perfect encapsulation of the bullshit behind the shiny artifice of the lifestyle Britain's elites have chosen for themselves. The designer isn’t portraying herself as a hater through-and-through, though, as elements of the collection display a deep seeded love for aspects of British culture and fashion. Equestrian wear is included, along with pieces invoking UK country club’s and upper class business wear.

Some pieces evoke the well-known Bullingdon Club, which counts Prime Ministers such as notorious right-wing buffoon Boris Johnson and conservative clown David Cameron as it’s former members. Although the collection s a scathing critique of the rich, it’s also tinged with hope, paving an absurd path forward in the arts, a much needed reprieve in a time of ever-increasing inequality.