In an unprecedented era of social distance and physical isolation, Jacquemus’ latest campaign finds surprising creative potential in the connective power of today’s digital technology.
Peep the campaign below.
Dusty, earth tones with subtle touches of dirtied pink and rustic oranges through the collection drawn from classic Western films give that good old Americana flavor that GUESS USA does so well. There's also more of that worn-out leather and distressed denims that keep us coming back for that desired, lived-in feel. Complimenting design codes are carried over to this season's accessories, the main character being the Claudia bag, featuring stud embellishments and treated to appear rusted. Our favorites are the soft shell cowboy boots and new square toe biker boots that give the sense of true cross-country traversal.
Russell wanted to capture "something unattainable and just out of reach," hence the Splash reference, in which a man is infatuated with a woman who's secretly a mermaid. Eli captures the campaign's protagonists submerged in water (no tail showing just yet) donning standout pieces from the collection, which somehow creates those same emotions of an unobtainable obsession.
SS24 is available at Slam Jam and GUESS USA as of February 29th.
Earlier this week, Ruby’s S.R. STUDIO. LA. CA. and OTW by Vans launched their first ever collaboration, an all-new style, titled ‘Clash the Wall’. A mash-up of the Old Skool 36, the Authentic, the Mid-Skool 77, and the Sk8-Hi silhouettes, the sneaker comes in monochromatic neon green or orange, paying homage to two of Ruby’s landmark artworks.
Photography by Jack Bool
To celebrate the release, OTW and Ruby took to Downtown Los Angeles with a 160 ft long and 30 ft tall skate-able installation designed by PLAYLAB, INC. A recreation of the steep incline hills made famous by San Francisco skateboarding, the temporary monument set the stage for a night of musical performances by SALEM and Paris Texas, a DJ set by Ty, and live skating by Vans athletes like Issue 20 cover star Efron Danzig, Curren Caples, Elijah Berle, Nick Michel, Roman Pabich, Rowan Zorilla, and Zion Wright. Guests included Atiba Jefferson, Sky Ferreira, Landon Barker, Alex “2Tone”, and Charles Melton, to mention a few, making for a zany night in LA.
The collaboration is available in limited quantities at select stockists worldwide and at otw.vans.com. Fans can anticipate a second drop arriving before the end of 2024, and more releases to follow in the coming years.
