Jan Gleie Gives You: Hypetrade
If you aren't currently in Copenhagen, you can always head to HYPETRADE.EU.
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If you aren't currently in Copenhagen, you can always head to HYPETRADE.EU.
Beyond aesthetics, with its selection of boxy oversized tees, jackets, and collaborative Alpinestars racing suits onview, the pop-up was also experiential. At the HUGO GARAGE, attendees could take photos with a life-sized replica of the VCARB car, customize their own merch with spikes and gears, design a T-shirt with a selection of screen prints and colors from artist Jordan Watts, or airbrush a HUGO scent bottle. There was also a F1-inspired arcade-style racing set up by LOVE RACING and where attendees could compete in races by remotely controlling miniature cars to see who could achieve the fastest lap. But of course, at any Boiler Room event, it all comes back to the music. DJ sets by Sel. 6, El Gusano, and V1FRO, and performances by La Goony Chonga and Ivy Queen amped us up for the weekend in just a few hours. The outside bar pumping out drinks and Cuban snacks: empanadas, croquettas, and mini-Cuban sandwiches, kept us fed and hydrated. Not even a five minute rain shower could stop people from crowding the decks to dance.
Images courtesy Hugo Boss
As Saturday came in, HUGO didn't miss a beat in keeping the momentum going, partnering with AFROFUTURE to close out the weekend with a festival that honored Miami's Afro-Caribbean influence. There were DJ sets by TxC, Ethan Thomas, MC Lolahsti and a performance by Afrobeats artist Victony. Then came the main event on Sunday, HUGO and a select group geared up to support VCARB racers Daniel and Yuki. It was bittersweet when McLaren crossed the finish line first.
Here's a peek at what went down night one below.
Try it for yourself before the pop-up closes up. The restaurant will be open for a 6-course lunch and 8-course dinner service from May 3rd through 12th.
Reservations can be made here. ‘Hard Copy’ curated by Aaron Stern runs until May 31st.
MEMPHY wears DRESS by ROBERTO CAVALLI, SHOES are STYLIST’S OWN
MEMPHY wears DRESS by DI PETSA, SHOES and SOCKS are STYLIST’S OWN, BRADY and BRANDON wear PANTS by THE ORIGINAL PATTERN, SHOES by MANOLO BLAHNIK
SAUSHA — Okay, so what’s up? I was honestly excited when I was asked to do this, because I love any chance I get to be on my Wendy Williams shit, so I’m going to really try and embrace it.
MEMPHY — Let’s get into it.
S — But first, let’s talk about how we met because the first time you ever even came into my consciousness, I was at Spectrum or something, chilling by the bar. It had to be 2016 or ’17, something crazy like that. Maybe a little bit later. All of a sudden, I hear somebody from behind me being like, “I just graduated high school today. Yes, I just graduated high school.” I turned the fuck around like, “Who is this little girl? Somebody get her out of here.” I was so shook at the time. It was so funny.
M — [Laughs] And then I looked at you like, “This little girl is me. What’s up?”
S — What was it like growing up in New York?
M — For me, it was cool.
S — I know you fucked your high school bully a little bit.
M — That I did. Honestly growing up in New York was lit. In school we had “out” lunch, which meant that we could leave for the hour so we never really had a cafeteria moment. There were also no proper school sports — I feel like most high schools have a football team or bleachers, whatever.
S — You were just on the streets from a very young fucking age.
M — Yeah. Lunch break and the girls are crossing the street, smoking their cigarettes outside. I was always super down to explore. I would always go to Tompkins and hang out with the skaters, that’s how I really started meeting people. It’s how I met Gia who took me to one of my first raves.
S — And you were always around older people, which I related to. I was always the young one, until you came around and took that crown from me. So, let’s talk about how you got into music. I feel like a lot of people don’t know about your dad and his music legacy.