Jing Fong Restaurant, Reimagined

Fashion

Nike x Jacquemus

July 10, 2024

Simon Porte Jacquemus' third collection with Nike marks his directorial debut, unveiled with a campaign and short film titled J'aime Paris. The French designer, known for his cinematically staged runway shows, reimagines Nike through his unique lens, influenced by an adolescent obsession with Nike TV commercials.

The film, featuring Serena Williams, Central Cee, and Rina Sawayama, among other friends of the brand and Jacquemus himself, offers a scenic, minute-long tour of the city through his cheery eyes. Nodding to the Paris Olympics, the ready-to-wear collection includes reimagined tracksuits, T-shirts, statement bras, and long skirts in patriotic red, white, blue, and silver.

The Summer 2024 Nike x Jacquemus collection is available on jacquemus.com and Jacquemus retail. The collection will launch on Nike platforms on July 23.