JW Anderson: Craft in Conversation

Photographed as part of the second iteration of the seasonal lookbook, the campaign places Minogue within a world shaped by texture and object. Crocheted dresses, constructed in open argyle structures, move with a deliberate lightness, paired with the signature Loafer Bag. Around her, elements from the newly introduced Home & Garden line including Mac Collins’ Iklwa Chair extend the collection beyond the body, into space.

The dialogue is quiet but intentional. Craft remains the anchor, but it is the interplay between icon and object, garment and environment that defines the image. Familiar codes are softened, rearranged, and made to feel newly considered.

Rather than spectacle, the campaign leans into subtlety. A process of placement, where meaning is built through proximity.

Fashion

Ophsides: A Brand For The Outsiders

May 07, 2026

Ophsides doesn’t position itself inside the game. It builds something deliberately just beyond it. Founded in New York City, the emerging label is carving out what it calls the “oph-pitch” category: a space where football, fashion, and identity intersect without being confined by any of them. It’s less about sport as spectacle and more about sport as language; one spoken fluently by those who’ve long existed on the margins of both fashion and football culture.

The name itself is a provocation. In football, being offside means you’ve moved too early, broken formation, stepped out of place. For most, it’s a mistake. For Ophsides, it’s the entire point. The brand reframes that misstep as instinct, an ability to see openings others don’t, to operate outside prescribed structures. It’s a philosophy that resonates far beyond the pitch, especially in an American context where football has historically occupied an ambiguous cultural position; globally dominant, yet domestically peripheral, embraced by subcultures rather than the mainstream.

Text by Dylan Andrews
Photos courtesy of Ophsides

That tension is where Ophsides lives. The brand taps into a largely unseen network of American creatives who have deep ties to the sport but have lacked an authentic outlet to express that connection. Rather than forcing football into fashion’s existing frameworks, Ophsides builds its own ecosystem, one that reflects the hybrid identities of its community.

At the center of it all is the relationship between co-founders Uyi Omorogbe and Ruja. The two met as teenagers at Shattuck-St. Mary’s, an elite residential football academy in Minnesota, where both were navigating what it meant to exist between cultures. Omorogbe, a first-generation Nigerian-American raised in upstate New York, and Ruja, a Romanian-American from El Paso, bonded over shared experiences of feeling out of place; socially, culturally, and often racially. Football became both a connector and a form of escape, offering structure while allowing space for self-definition.

Ophsides’ debut collection launches May 7, anchored by the “00 track suit”, the pieces are designed to move fluidly between environments. Alongside the apparel, Ophsides introduces its first tooling product: Play Tape which allows users to create a football pitch on virtually any surface. The idea is simple: play anywhere. But the underlying message is broader; claim space wherever you are, whether or not it was designed for you.

Ophsides isn’t trying to insert itself into existing systems. It’s building parallel ones, rooted in friendship, shaped by displacement, and driven by a community that has long existed just out of frame. On May 7, when the website goes live alongside the official launch party, it won’t mark the beginning of the brand so much as the public arrival of something that’s been in motion for years.

Fashion

MARINE SERRE THE SOURCE: Spring/Summer 2026 Campaign

May 06, 2026

For Spring/Summer 2026, Marine Serre returns to the core of her practice: the garment as necessity, gesture, and protection. Titled The Source, the collection builds an intentional wardrobe where craft, transformation, and circularity meet a refined sense of sensuality. Structured yet fluid silhouettes, alongside regenerated materials and precise construction, define a language of modern elegance: functional, intimate, and quietly powerful. The campaign, fronted by Ester Expósito and joined by Momo Ndiaye, extends this vision through a study of contemporary femininity and presence, unfolding across cinematic and photographic narratives.

The third chapter returns to the campaign’s origin, where instinct evolves into certainty. Ester Expósito reappears with a new sense of control- no longer tentative, but fully self-possessed. Within the same intimate setting, the atmosphere sharpens as gestures become deliberate and silhouettes assert presence rather than suggest it. Garments continue as extensions of the body. A black knit dress follows the form with precision, while the House’s flocked mesh catsuit reveals through transparency and texture. Structure and fluidity coexist, reinforcing a sensuality that feels instinctive yet defined. Accessories, from the Mini Aurora to the Eclipse and Strike bags, punctuate the narrative with clarity, grounding the chapter in a femininity that is both intimate and assured. Alongside her, Momo Ndiaye offers a steady counterpart, his presence understated yet grounding. Together, they complete the campaign’s arc where what begins as instinct resolves into confidence, and presence becomes power.