K-Swiss Keeps Evolving, On and Off the Court

Since the 1980s, K-swiss has moved beyond just tennis after being adopted into streetwear scenes in New York and California, quickly becoming a staple fashion item. In the following years, throughout the ‘90s and 2000s, styles like the Classic 66 and Gstaad Court shoe were worn by Dr Dre and featured in Boyz n the Hood, the latter of which inspired a capsule collection in 2021. The brand has also become synonymous with Chicago footwork music after DJ Rashad used the name for one of his most famous tracks. However, this cultural cachet hasn't stopped K-Swiss from innovating its technology for the court, crafting shoes to withstand the high pressure of tennis matches between greats.

The classic styles of K-Swiss have continued to evolve in multiple ways for new generations, flexibly adopted into sports, music, and fashion. With a “Breaking Bad" collection here, a collaboration with A Bathing Ape there, and even on the runway at Luar, the brand has continued to reinvent what it means to represent tennis. For their 60th anniversary, K-Swiss is renewing their commitment to the sport with three new versions of their classic court styles, the aforementioned Gstaad and Classic 66, along with the Hypercourt Express 3. Tennis fans will be waiting with bated breath to see how these shoes move between court lines and across them, as the stars of the sport continue to make waves in fashion and culture.

Sport

Willy Chavarria Reimagines Mexico Football Heritage for adidas Originals

June 04, 2026

As excitement builds up ahead of the 2026 World Cup, adidas Originals and Willy Chavarria are returning to familiar territory: identity, heritage, and the communities that shape both. Their latest collaboration, ‘Comienza Con El Sueño’ (‘It Begins With the Dream’), arrives as a reflection of everything that comes before players taking the world’s biggest stage.

The collection centers on a range of Selección Nacional de México apparel, first previewed during Willy Chavarria's Autumn/Winter 2026 runway show. Jerseys, tracksuits, rugby shirts, and elongated football shorts draw from different eras of Mexican football history, filtered through Chavarria's distinctly oversized silhouettes and graphic language. Rather than feeling like merch, the collection feels more like an extension of Willy's ongoing exploration of Mexican-American identity.

That perspective has long informed his work. Across collections, the designer has looked to the aesthetics and experiences of working-class communities, often using fashion as a vehicle for broader conversations around representation and belonging. Here, football becomes another lens through which those ideas can be explored.

Text by Dylan Andrews

The accompanying campaign shifts focus toward the next generation of Mexican football talent. Featuring national team players Jesús Gilberto Orozco and Jeremy Márquez alongside Omar Campos and Ariel Castro, the imagery looks beyond the tournament itself, toward the ambitions and aspirations that precede moments of international recognition.

Sport

Street Child World Cup

May 18, 2026

Hosted by Street Child United in partnership with Fútbol Más Mexico, the Street Child World Cup 2026 kicked off this May 6th-14th. The event runs in conjunction with the FIFA World Cup, using the global platform of football to amplify the voices of the next generation. The Street World Cup brought together 30 teams from over 20 countries for a tournament in Mexico City. While this sports event is focused on football, it serves a much bigger purpose. An estimated 150 million children worldwide do not exist in official systems, nulling their basic rights to healthcare and education. The tournament concluded after the Street Child World Cup General Assembly, in which these adolescent participants presented an collective call for action to key decision-makers in regards to the rights of street-connected youth.

The tournament is about unity, opportunity, and hope. On the surface its football, but at the core it is a powerful advocacy for change. It diverts the attention that spectacle events demand of the public eye, taking a moment to shine the spotlight on issues that deserve the same urgent attention. At the same time, it facilitates cultural exchange. Sports, though competitive, are a means of unification; collaboration in the face of division. Like sports, greater political issues can employ a tug-of-war between playfulness and seriousness.

In the last bracket, Mexico and Kenya competed for the girls' final while it was Brazil against India for boys. Mexico's girls team and Brazil's boys team took home the gold, but the real award came from turning visibility into action. Young team leaders came together off the field to debate and draft concrete demands to present to policymakers, civil society leaders, and international guests, including Mexican President Claudia Sheinbaum and Gabriela Cuevas — the Mexican government's official representatives for the World Cup's organization.

A celebratory close to the tournament was performed by Paul Russell with his hit song, Lil Boo Thang. U2 members were attendees of the final game, cheering on in place of being cheered for. Messages of support were sent from former professional soccer player Sir David Beckham, racing driver Sir Lewis Hamilton, and runner Sir Mo Farah. All eyes may be on the upcoming FIFA World Cup, but the Street Child World Cup is all hands-on.

Sport

Brice Partouche Has Never Cared Much For Permission

May 17, 2026

When adidas and SATISFY announced their multi-season partnership this week, the launch event felt less like a corporate brand activation and more like an endurance hallucination. Fifty ultra runners, editors, and friends gathered in the middle of Arizona’s Sonoran Desert to run loops around a skate-style pump track in nearly 100-degree heat while live music tore through the night from Drain, Upchuck, Jivebomb, One Step Closer, and Rattlesnake Milk. Somewhere between race, rave, hardcore show, and survival exercise, The Circle Pit became a perfect expression of what SATISFY has quietly built over the last decade: running not as sport alone, but as identity, obsession, ritual, and culture.

Over dinner the night before, Brice, founder of SATISFY founder told me something that explained the entire weekend.

“Never listen to anyone. My playbook is not their playbook.”

Text and event photos Simon Rasmussen

If Brice had asked adidas whether putting 50 ultra runners and members of the media inside a concrete skate park in 40-degree desert heat while hardcore bands played at full volume was a good idea, the safest assumption is the answer would have been no. But SATISFY has never operated from consensus logic. That is exactly why the brand matters.

Since we first featured Brice Partouche in Office Magazine years ago, SATISFY has evolved organically into one of the most influential brands in contemporary performance culture. What began as a niche running project from Paris now exists at the intersection of fashion, endurance, music, and philosophy. The focus has only become sharper: trail running, ultra running, and the athletes pushing both themselves and the narrative of what the human body is capable of.

The new ADIZERO ADIOS PRO 4 SATISFY reflects that tension perfectly. adidas brings elite race-day engineering; SATISFY brings emotional texture and cultural friction. The shoe feels less designed for the podium than for the psychology of the person chasing it. Matte silver Energy Rods inspired by off-road buggies. Spray-painted asymmetric fades referencing skate culture and DIY aesthetics. Reflective three-stripes disappearing and reappearing depending on the light. Even standing still, the shoe looks in motion.

The split colorway itself comes from somewhere deeply personal. Brice referenced growing up in the ’80s wearing two different colored pairs of Converse All Stars a small act of rebellion rooted in skate culture and individuality. That same instinct carries through the shoe now. Not performance for performance’s sake, but performance with personality and attitude embedded into it.

But the real story here is bigger than footwear.

For years, running brands sold discipline, optimization, and performance metrics. SATISFY introduced something different: emotion. Running as escape. Their world is filled with ultra runners, noise musicians, ravers, mountain climbers, and people searching for something beyond physical fitness. The collaboration with adidas signals a larger shift happening inside running culture itself. Performance and fashion are no longer separate conversations. Neither are sport and subculture.

At The Circle Pit, nobody really cared where the race began or ended. People ran until their bodies dissolved into instinct. Music got louder. Dust filled the air. Time blurred. Somewhere in the middle of the desert, SATISFY and adidas managed to create something increasingly rare in modern brand culture: an experience that actually felt dangerous, emotional, and alive.