"With every campaign film we always try to take KENZO to a new place. This is the second time we've worked with Kahlil on a short film and with "Music is My Mistress" he evoked another viewpoint on our collections that felt right to us. Visually the movie is incredible and leads us to confirm we were right in trusting our instincts when we asked him to work with us on the project. Having Tracee, Jessie, Lu and Ish also collaborate was amazing. The atmosphere on set was so unique and we think that's visible in the film. Everyone brought their diverse talents together to create something beautiful."
For ALÉMAIS’s second runway show the execution was sophisticated and emotionally resonant. “You work so hard for this one moment, and it’s over in minutes. But it felt right. The people, the place—it all aligned.” (Jermanus- designer and founder) Julia Sarr- Jamois styled the show in a way that solidified the vision of heritage and craft, with a mix of local Moroccan talent and international faces, wearing sun-washed tones, flowing layers and textural prints that spoke to spontaneity and craft. Moving forward, Jermanus is keeping a focus on growing the brand’s creative roots, “I want to stay close to the craft. Clothing changes how people feel—and if we can do that, we’re doing something meaningful. We just want to keep building that world.”
ALÉMAIS didn’t just show clothes—they told a story. A story that began on a kitchen table, and now stretches across continents.
We really wanted people to feel like they were stepping into both of our worlds. Something wild and magical. Marrakesh just felt right.
We had a newborn and this dream. It was chaotic and beautiful and deeply personal from the very beginning.
grounds Partners with H. Lorenzo for re-issue of SPIKE SNEAKERS
This year, H. Lorenzo commemorates four decades at the vanguard of independent fashion with a campaign that is rooted in reflection and progression: Past, Present, Future. Since 1984, the Los Angeles institution has been a bold advocate for radical visionaries and experimental design, building a global legacy rooted in risk, integrity, and instinct. Now, in celebration of a major milestone, the anniversary unfolds across multiple platfroms reissuing cult archival pieces, showcasing exclusive collaborations with next-gen talent, and culminating in a landmark event that honors its past while stepping into the future.
Available to shop at H.L.N.R. (474 N. Robertson Blvd, WeHo CA), H. Lorenzo Men’s boutique ( 8700 W. Sunset Blvd, WeHo CA), and online.