That’s great. You wrote it in the UK last year, right?
I did, yeah. I wrote it down in Brighton. I went there with some friends and the studio was in front of where Fat Boy Slim threw that Brighton Beach rave 20 odd years ago. I've watched that video of him throwing that rave 100 times. I walked out of the studio, looked at the beach and was like, “Oh my God, I've got to write something with an influence that I feel has that UK heritage to it.” I love writing records on my own, but I recorded “Saving Up” with Clementine Douglas, Caitlin Stubbs, and Toby Scott. We were honestly just sitting in the studio drinking coffees, then that became beers and I started singing them ad libs then we all started spitballing ideas. It was a lot of fun. I don’t normally collaborate in that way for club music. It was a fun way to do it.
Do you ever see yourself releasing a bigger project?
Yeah, well I’ve never done an album. I’ve only ever really done singles and if I have done anything bigger than a single, it's just been like a remix pack. I'd love to work on an album but I'm really enjoying doing it single by single. I feel like it allows the opportunity for people to focus on the records that you want them to focus on because in this day and age, it's very easy for people to expect more very quickly and then at that point you’re competing with all of Spotify.
I’d rather be like, Here, I want you guys to listen to this one. If it bombs then all right, cool, Here’s another one.
Do you feel like you have more freedom to experiment when you’re not trying to fit 15 songs into one project?
Definitely. I'm not so concerned about everything being cohesive. I feel like my favorite albums are ones that you can set and forget that you put them on, almost like an aesthetic or mood. Whereas, with a dance album, I’d want that sonic cohesion; something like an LP that you could put on a record player, press play and be like, Yep, this is the move.
Is there something in particular you’d attribute your success to this year?
I would say I've worked pretty hard. I think I've really found my stride in the studio, in terms of what the Dom Dolla sound stands for stylistically. I feel like that sound also sort of crossed into the zeitgeist of American dance music culture. The whole EDM / Big Room movement has kind of ended and the house techno stuff has risen to the eyeline of the general population.
I've also upped the frequency in which I release music, touring a lot, getting out in front of a lot of audiences. It's such a competitive space these days. You know, I think we live in an attention economy where people can be looking at a million different realities at any given moment and if you want to get people's attention, you've really gotta be making a lot of noise.
Has relevance impacted your career in some way, do you feel more of a pressure to up the ante?
I think it's about consistency. It’s almost like the way people can consume media now, everything’s a TV show. So if they can flick on your TV show on Spotify, on Facebook, on Instagram or whatever, and they know that there's going to be consistent stuff coming their way and you're going to be able to provide value for them consistently, they're more likely to pay attention. I don't think it necessarily has to be loud or it has to be particularly outrageous. People just have to connect with what you’re saying in a way they understand.
I was reading this study about the idea of modern and old school celebrity in the context of the attention economy. It said that back in like the ‘50s and ‘60s up until the ‘00s, everyone knew who you were talking about in the context of, let's say movie stars — like Brad Pitt or George Clooney — because there were new phones so everyone was watching the same movies. Same with music, everyone was listening to the same bands.
Now there’s so much, there are often bands on festival lineups that I’ve never heard of and I go and chase them down and I’m like, Oh my God, this is amazing. And many have such big fan bases. There’s just so much out there and you can pay attention to whatever you choose now. Being consistent with an audience is probably the most important part.