SHERIF wears JACKET by DAILY PAPER, PANTS are STYLIST’S OWN, SHOES are STYLIST’S OWN
Hi. Nice to meet you man.
Nice to meet you, man, Sherif.
Jard. How's your day going?
I woke up at like 11 A.M., had my breakfast and came back to chill on the sofa because I was tired recording last night. I literally just got back to the studio right now.
What's your studio setup like?
So I have my audio here and there's art work down there. I always have a mic with me whether I’m working or not working.
I have a keyboard down here and my Nintendo switch to play games on.
I know you've lived in a lot of places. Where is home for you?
Accra, bro. Yeah. I feel at home when I’m with my people, the people that I work with. I’ve programmed music into my life, I’m working every second of the day.
I’m at home when I’m working with my people. I’m free and vulnerable, in touch with everything that’s going on with me.
How did you like New York by the way?
I love it. I love New York so much. I love the restaurants, you know, I tried just two restaurants in Brooklyn. The kind of food that I expected in my head was different than what I actually ate.
If I lived here I would definitely gain weight. I love the outfits on the streets, bro. Everyone is wearing fly rings, necklaces, shirts. It’s fire. Soho is crazy.
So you’ve performed in Miami, New York City, LA, London, Accra, Lagos? What’s been your craziest experience performing so far?
I think it would be Virginia. That was when I did Pharell’s festival, Something In The Water. It's one of the best performance I've ever done.
It was crazy because I was an opener for the whole show. I got on stage a minute before they opened the doors and no one was there, then slowly I saw people move in closer to listen to what’s going on.
The opening act really sets the whole tone. You won artist of the year at the Ghana Music Awards, how influential was Ghana's music scene in establishing your sound?
In the begining when I came out, people’s ears weren’t open. They were closed off to what I was doing.
I had to find a way to be myself as an artist and a business person. It took a while to put everyone on to the sound. We did it unconsciously.